Privacy Policy

This Privacy Policy describes how Apex Performance Therapy  (the "Site", "we", "us", or "our")  collects, uses, and discloses your personal information when you visit,  use our services, or make a purchase from  Apex Performance Therapy (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your"  means you as the user of the Services, whether you are a customer,  website visitor, or another individual whose information we have  collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any  of the Services, you agree to the collection, use, and disclosure of  your information as described in this Privacy Policy. If you do not  agree to this Privacy Policy, please do not use or access any of the  Services.

We may update this Privacy Policy from time to time, including to  reflect changes to our practices or for other operational, legal, or  regulatory reasons. We will post the revised Privacy Policy on the Site,  update the "Last updated" date and take any other steps required by  applicable law.

To provide the Services, we collect and have collected over the past  12 months personal information about you from a variety of sources, as  set out below. The information that we collect and use varies depending  on how you interact with us.

In addition to the specific uses set out below, we may use  information we collect about you to communicate with you, provide the  Services, comply with any applicable legal obligations, enforce any  applicable terms of service, and to protect or defend the Services, our  rights, and the rights of our users or others.

The types of personal information we obtain about you depends on how  you interact with our Site and use our Services. When we use the term  "personal information", we are referring to information that identifies,  relates to, describes or can be associated with you. The following  sections describe the categories and specific types of personal  information we collect.

Information that you directly submit to us through our Services may include:

• Basic contact details including your name, address, phone number, email.
• Customer support information including the information  you choose to include in communications with us, for example, when  sending a message through the Services.

Some features of the Services may require you to directly provide us  with certain information about yourself. You may elect not to provide  this information, but doing so may prevent you from using or accessing  these features.

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies").  Usage Data may include information about how you access and use our  Site and your account, including device information, browser  information, information about your network connection, your IP address  and other information regarding your interaction with the Services.

• Providing Products and Services. We use your personal  information to provide you with the Services in order to perform our  contract with you, including to process your payments, fulfill your  orders, to send notifications to you related to you account, purchases,  returns, exchanges or other transactions, to create, maintain and  otherwise manage your account, to arrange for shipping, facilitate any  returns and exchanges and to enable you to post reviews.
• Marketing and Advertising. We use your personal  information for marketing and promotional purposes, such as to send  marketing, advertising and promotional communications by email, text  message or postal mail, and to show you advertisements for products or  services. This may include using your personal information to better  tailor the Services and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal  information to detect, investigate or take action regarding possible  fraudulent, illegal or malicious activity. If you choose to use the  Services and register an account, you are responsible for keeping your  account credentials safe. We highly recommend that you do not share your  username, password, or other access details with anyone else. If you  believe your account has been compromised, please contact us  immediately.
• Communicating with you. We use your personal  information to provide you with customer support and improve our  Services. This is in our legitimate interests in order to be responsive  to you, to provide effective services to you, and to maintain our  business relationship with you.

Like many websites, we use Cookies on our Site.We use Cookies to power and improve our Site and our Services  (including to remember your actions and preferences), to run analytics  and better understand user interaction with the Services (in our  legitimate interests to administer, improve and optimize the Services).  We may also permit third parties and services providers to use Cookies  on our Site to better tailor the services, products and advertising on  our Site and other websites.

Most browsers automatically accept Cookies by default, but you can  choose to set your browser to remove or reject Cookies through your  browser controls. Please keep in mind that removing or blocking Cookies  can negatively impact your user experience and may cause some of the  Services, including certain features and general functionality, to work  incorrectly or no longer be available. Additionally, blocking Cookies  may not completely prevent how we share information with third parties  such as our advertising partners.

In certain circumstances, we may disclose your personal information  to third parties for legitimate purposes subject to this Privacy Policy.  Such circumstances may include:

• With vendors or other third parties who perform services on our  behalf (e.g., IT management, payment processing, data analytics,  customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners,  to provide  services and advertise to you. Our business and marketing partners will  use your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure  of certain information to third parties, such as to ship you products or  through your use of social media widgets or login integrations, with  your consent.
• With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
• In connection with a business transaction such as a merger or  bankruptcy, to comply with any applicable legal obligations (including  to respond to subpoenas, search warrants and similar requests), to  enforce any applicable terms of service, and to protect or defend the  Services, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories of  personal information and sensitive personal information (denoted by *)  about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

  Category Categories of Recipients    

• Identifiers such as basic contact details and certain order and account information
• Commercial information such as order information, shopping information and customer support information
• Internet or other similar network activity, such as Usage Data
• Vendors and third parties who perform services on our behalf (such  as Internet service providers, payment processors, fulfillment partners,  customer support partners and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information for the purposes of inferring characteristics about you.

We have “sold” and “shared” (as those terms are defined in applicable  law) personal information over the preceding 12 months for the purpose  of engaging in advertising and marketing activities, as follows.

  Category of Personal Information Categories of Recipients   Identifiers such as basic contact details and certain order and account information Business and marketing partners   Commercial information such as records of products or services purchased and shopping information Business and marketing partners   Internet or other similar network activity, such as Usage Data Business and marketing partners    

The Services may enable you to post product reviews and other  user-generated content. If you choose to submit user generated content  to any public area of the Services, this content will be public and  accessible by anyone.

We do not control who will have access to the information that you  choose to make available to others, and cannot ensure that parties who  have access to such information will respect your privacy or keep it  secure. We are not responsible for the privacy or security of any  information that you make publicly available, or for the accuracy, use  or misuse of any information that you disclose or receive from third  parties.

Our Site may provide links to websites or other online platforms  operated by third parties. If you follow links to sites not affiliated  or controlled by us, you should review their privacy and security  policies and other terms and conditions. We do not guarantee and are not  responsible for the privacy or security of such sites, including the  accuracy, completeness, or reliability of information found on these  sites. Information you provide on public or semi-public venues,  including information you share on third-party social networking  platforms may also be viewable by other users of the Services and/or  users of those third-party platforms without limitation as to its use by  us or by a third party. Our inclusion of such links does not, by  itself, imply any endorsement of the content on such platforms or of  their owners or operators, except as disclosed on the Services.

The Services are not intended to be used by children, and we do not  knowingly collect any personal information about children. If you are  the parent or guardian of a child who has provided us with their  personal information, you may contact us using the contact details set  out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have  actual knowledge that we “share” or “sell” (as those terms are defined  in applicable law) personal information of individuals under 16 years of  age.

Please be aware that no security measures are perfect or  impenetrable, and we cannot guarantee “perfect security.” In addition,  any information you send to us may not be secure while in transit. We  recommend that you do not use unsecure channels to communicate sensitive  or confidential information to us.

How long we retain your personal information depends on different  factors, such as whether we need the information to maintain your  account, to provide the Services, comply with legal obligations, resolve  disputes or enforce other applicable contracts and policies.

Depending on where you live, you may have some or all of the rights  listed below in relation to your personal information. However, these  rights are not absolute, may apply only in certain circumstances and, in  certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request  access to personal information that we hold about you, including  details relating to the ways in which we use and share your information.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a  copy of the personal information we hold about you and to request that  we transfer it to a third party, in certain circumstances and with  certain exceptions.
• Right to Opt out of Sale or Sharing or Targeted Advertising. You may  have a right to direct us not to "sell" or "share" your personal  information or to opt out of the processing of your personal information  for purposes considered to be "targeted advertising", as defined in  applicable privacy laws. Please note that if you visit our Site with the  Global Privacy Control opt-out preference signal enabled, depending on  where you are, we will automatically treat this as a request to opt-out  of the "sale" or "sharing" of information for the device and browser  that you use to visit the Site.
• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if  we decline to process your request. You can do so by replying directly  to our denial.
• Managing Communication Preferences: We may send you  promotional emails, and you may opt out of receiving these at any time  by using the unsubscribe option displayed in our emails to you. If you  opt out, we may still send you non-promotional emails, such as those  about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these  rights. We may need to collect information from you to verify your  identity, such as your email address or account information, before  providing a substantive response to the request. In accordance with  applicable laws, You may designate an authorized agent to make requests  on your behalf to exercise your rights. Before accepting such a request  from an agent, we will require that the agent provide proof you have  authorized them to act on your behalf, and we may need you to verify  your identity directly with us. We will respond to your request in a  timely manner as required under applicable law.

If you have complaints about how we process your personal  information, please contact us using the contact details provided below.  If you are not satisfied with our response to your complaint, depending  on where you live you may have the right to appeal our decision by  contacting us using the contact details set out below, or lodge your  complaint with your local data protection authority.

Should you have any questions about our privacy practices or this  Privacy Policy, or if you would like to exercise any of the rights  available to you, please contact us